This is an interesting case study in the power and value of branding, personal brands, and marks. Honestly, it’s about the only thing interesting about this whole transition. 😉
Meghan Markle and Prince Harry announced they are stepping down from their royal duties in January and it seems they want to keep their Sussex Royal branding.
According to UK’s Evening Standard, Her Majesty prohibits Prince Harry and his wife from using their “Sussex Royal” brand as they have already stepped down as senior members of the royal family. It was said that she thinks its continued use is “untenable” especially because the couple intends to use the name outside of the U.K.