The latest virtual motor race during the corona virus pandemic ends in controversy, with Formula E driver Daniel Abt caught using a gamer as a ring-in.
Ok, when did you have it? That a virtual athlete would use a stand in eGamer to win virtual races online vs in real life?
I will admit, I had just assumed that it had already happened, we just might not have known about it. This is something that will be a trend or end up being quite common. Primarily because culturally and intellectually, we will struggle with real vs virtual boundaries for some time.
Oh, and now the question I really wanted to get out. How will it affect brands? Good, bad, otherwise?
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