What makes the world go round? Metadata. That’s right, the web, search, directions, locationing, imaging, branding, impressions, engagement, pretty much you name it online or in the digital world, and it is guided or executed with metadata.
Put simply, that is data about the data. Think of it as an intelligent or interactive blueprint for data. What you really want to do when you create a website these days, or an online presence, is create a foundation for the manipulation and use of this metadata. Often, this includes your use of images.
Here is a simple guide on how to get some valuable metadata into your images. Protect your brand, your rights, and your creative.
As photographers, protecting your images is of real importance to us. Ensure you’ve done all you can to keep your images “yours” – add copyright metadata!