The world-wide known brand, Gap, just announced their new way to help the company re-brand.
Kanye West.
The famous rapper and designer is a household name. Whether it be for his marriage to Kim Kardashian or pulling mics out of famous singers hands on live television, but Mr. West knows how to make heads turn. The new deal is a little surprising, but this is may what the brand needs to help their current struggle with finding what they need to do next.
Gap is making a far bigger bet on Yeezy and Mr. West, a celebrity, creative entrepreneur, rapper and designer, than a typical designer collaboration. They agreed to a 10-year deal starting this month, with the option to renew after five years, according to a person familiar with the negotiations, who was not authorized to speak publicly. At the five-year point, Gap is hoping that Yeezy Gap will be generating $1 billion in annual sales. For context, Gap’s brand brought in $4.6 billion in global revenue last year.
Source: Kanye West and Gap Strike 10-Year Deal for ‘Yeezy Gap’ Apparel Line / NY Times
