Amazon Prime Day.
A day that anyone who is familiar with the largely known site is fully aware of. Prime Day is Amazon’s annual sale event that normally is announced in June and takes place around mid-July. Though with the current pandemic the world is facing, the company has decided to push back the event. The date has not been announced when it will take place in the United States.
Previous news reports have pegged the start of Prime Day this year to September, then October. If it’s held any later than that, it could end up being rolled into holiday season sales, which kick off around Thanksgiving.
Prime Day started as a small affair, but has grown into a hugely influential summer sale that hordes of other retailers join in on to goose their revenues. So still holding the sale should be a benefit not only for Amazon, but other stores, which have been badly harmed by the pandemic, as well as the millions of smaller merchants who sell their wares on Amazon.