I have been quoted previously, saying Google Glass was never going to be a thing. *See Forbes article. Wearables have made some inroads since then, but there is still too much of a focus on the technology trap vs what makes a good product. You know, the technology trap? It’s that classic example of ‘build a better mousetrap and they will come.’
In this case, Apple looks like they are focused on some of the right things to make this work, namely size and usability. And what a lot of people who have been building these products don’t seem to understand is that it’s not as much about fashion, as it is identity. There is a difference.
Apple gets identity, at least I would like to believe that there are enough people working at Apple today, including some close friends and colleagues, that understand this distinction. They have products that scream identity, and ‘I want to be seen with you.’ The question is, that under the cult of Cook, does that focus still permeate, and can it get another one of these products to market?
Dazzle us Tim.
- The marketing name will be “Apple Glass”
- The glasses will start at $499 with the option for prescription lenses at an extra cost
- There will be displays in both lenses that can be interacted with using gestures
- The glasses will rely on a paired iPhone, similar to the original Apple Watch
- An early prototype featured LiDAR and wireless charging
- Apple originally planned to unveil the glasses as a “One More Thing” surprise at its iPhone event in the fall, but restrictions on in-person gatherings could push back the announcement to a March 2021 event
- Apple is targeting a late 2021 or early 2022 release