What makes the world go round? Metadata. That’s right, the web, search, directions, locationing, imaging, branding, impressions, engagement, pretty much you name it online or in the digital world, and it is guided or executed with metadata.
Put simply, that is data about the data. Think of it as an intelligent or interactive blueprint for data. What you really want to do when you create a website these days, or an online presence, is create a foundation for the manipulation and use of this metadata. Often, this includes your use of images.
Here is a simple guide on how to get some valuable metadata into your images. Protect your brand, your rights, and your creative.
As photographers, protecting your images is of real importance to us. Ensure you’ve done all you can to keep your images “yours” – add copyright metadata!
Formula E driver Daniel Abt disqualified and fined for cheating with a ring-in during virtual race – ABC News
The latest virtual motor race during the corona virus pandemic ends in controversy, with Formula E driver Daniel Abt caught using a gamer as a ring-in.
Ok, when did you have it? That a virtual athlete would use a stand in eGamer to win virtual races online vs in real life?
I will admit, I had just assumed that it had already happened, we just might not have known about it. This is something that will be a trend or end up being quite common. Primarily because culturally and intellectually, we will struggle with real vs virtual boundaries for some time.
Oh, and now the question I really wanted to get out. How will it affect brands? Good, bad, otherwise?
Read more at the fold below.
I have been quoted previously, saying Google Glass was never going to be a thing. *See Forbes article. Wearables have made some inroads since then, but there is still too much of a focus on the technology trap vs what makes a good product. You know, the technology trap? It’s that classic example of ‘build a better mousetrap and they will come.’
In this case, Apple looks like they are focused on some of the right things to make this work, namely size and usability. And what a lot of people who have been building these products don’t seem to understand is that it’s not as much about fashion, as it is identity. There is a difference.
Apple gets identity, at least I would like to believe that there are enough people working at Apple today, including some close friends and colleagues, that understand this distinction. They have products that scream identity, and ‘I want to be seen with you.’ The question is, that under the cult of Cook, does that focus still permeate, and can it get another one of these products to market?
Dazzle us Tim.
- The marketing name will be “Apple Glass”
- The glasses will start at $499 with the option for prescription lenses at an extra cost
- There will be displays in both lenses that can be interacted with using gestures
- The glasses will rely on a paired iPhone, similar to the original Apple Watch
- An early prototype featured LiDAR and wireless charging
- Apple originally planned to unveil the glasses as a “One More Thing” surprise at its iPhone event in the fall, but restrictions on in-person gatherings could push back the announcement to a March 2021 event
- Apple is targeting a late 2021 or early 2022 release
As shelter-at-home directives continue to keep residents away from routine visits to local businesses — due to the threat of spreading COVID-19, the economic stability of the area is becoming increasingly upended. A new website underway is specifically geared toward shopping Shawnee — shopshawnee.net.
We are proud to say that this is an Edelleye Digital project. We are working with local shops all over the town of Shawnee to help them get the support they need to get online, and to get their products and services into the hands of consumers in the area and beyond. We did the branding, the ecommerce systems, and support the logistics operations, and we were up and running in a matter of days.
The all-terrain electric mountain bike will go on sale in June 2020 for $5,899.
It’s a bit pricey, but damn if this isn’t a really nice bike. Beyond the obvious feature set, I like the focus on design, the attention to details, and the use of brand and aesthetic to drive the product placement. I can’t wait to ride one…looks like I will be renting one for a day or two in my mountain town of choice.
This is an interesting case study in the power and value of branding, personal brands, and marks. Honestly, it’s about the only thing interesting about this whole transition. 😉
Meghan Markle and Prince Harry announced they are stepping down from their royal duties in January and it seems they want to keep their Sussex Royal branding.
According to UK’s Evening Standard, Her Majesty prohibits Prince Harry and his wife from using their “Sussex Royal” brand as they have already stepped down as senior members of the royal family. It was said that she thinks its continued use is “untenable” especially because the couple intends to use the name outside of the U.K.
POMPETTE, a premium line of hard sparkling waters, launches today as an elevated drinking option fit for any occasion, without all the calories, sugars or complicated mixers. Whether entertaining friends or basking in sunrays at an exotic beach, POMPETTE brings a relaxing feeling to any moment.
This is a good example of a focus, not just on solid design principles and product placement, but sustainability and health. It’s proof positive that you can do all at once.
This will change the game, again. What a rebirth, that fold form factor with modern tech will just work, especially for the fashion conscious.
The reborn Motorola Razr has a few quirks, but one of the most obvious is that all-black exterior. How are you supposed to flex with your foldable phone when it’s so inconspicuous? Don’t worry — you’ll have a better chance to flaunt your handset soon. Motorola has confirmed that a “Blush Gold” version of the Razr will be available in the spring. More specific launch details weren’t available as we wrote this, but we wouldn’t expect it to carry a significant premium over its less resplendent counterpart.
Say goodbye to the ‘G’ and hello to the pin.
Google Maps came along 15 years ago, wiping out the need to commit routes to your long-term memory and provoking sales of road maps to plummet. To mark its birthday, Google has given the platform a total overhaul, with a brand new look, a plethora of new features and a shiny new app icon.
Google Maps’ icon was last updated in 2015, to a map featuring a pin plus its ‘G’ symbol. But this new incarnation has ditched the lettering altogether, and put the well-known pin icon firmly centre-stage.
Do you have a digital assistant. You will. When we listen to people talk about how to extend their brands and their business, one of the most overlooked areas is in voice technology and with digital assistants. This is a new frontier that should not be underestimated.
Brand leaders have indicated that they continue to face monetization challenges for voice: just like premium apps weren’t enough to create consistent revenue in the mobile app stores, premium skills won’t be enough for voice.