by Lee Williams | Jan 29, 2020 | Branding, Creative, Development, Technology
Do you have a digital assistant. You will. When we listen to people talk about how to extend their brands and their business, one of the most overlooked areas is in voice technology and with digital assistants. This is a new frontier that should not be underestimated....
by Lee Williams | Jan 14, 2020 | Creative, Design, Imaging
Reference images can be powerful – here’s how to use them well. This article pulls together tips from professionals to make sure you’re using your reference images in the best way possible. Page one offers some general tips on how to approach the matter,...
by Lee Williams | Jan 13, 2020 | Creative, Design, Development
Help others to use your work with these tips on how to create a style guide. At Edelleye, we offer these as Brand Books and they cover not just style, but the specifics on how to create and use brand elements, and how to evoque the intended connections and responses...
by Lee Williams | Jan 10, 2020 | Creative, Imaging, Photography, Technology
A combo of 4K and 360º, the AI-powered modular Insta360 ONE R action camera impresses with its small size and high quality hardware. We have been wanting to get our hands on one of these. Nokia has had a professional alternative in the marketplace for years. However,...
by Lee Williams | Jan 8, 2020 | Imaging, Photography, Technology
Raw files (the correct files format differs from manufacturer to manufacturer) are simply a ‘digital negative’ of your image (but aren’t negative at all, only referred to that way in reference to the film era). In Practical terms, a raw file is all the...