digital marketing Archives - Edelleye Digital

May 11 2020

Minecraft Earth adds new season challenges | Engadget

Lee Branding, Development, Technology AR, Augmented REality, Design THinking, digital marketing, Kids, Minecraft, Product Design, Tech Vision, Technology

Now we are talking. Do you do Minecraft? Do your kids do Minecraft? Have you envisioned your products in an AR based reality?

Well, here at Edelleye, we can help with all of the above. The future is here, it’s just not evenly distributed.

Minecraft Earth, Microsoft’s blocky answer to Pokémon Go, continues to evolve despite still being in Early Access mode. The latest update adds three important new features to challenge players and make it easier to keep track of past feats.

Source: Minecraft Earth adds new season challenges | Engadget

April 16 2020

Community support: Site started to encourage Shawnee shopping

Lee Branding, Development, Sustainability, Technology Branding, Design Centered, digital marketing, eCommerce, Marketing, Product Development, Shop Local, Shop Shawnee

As shelter-at-home directives continue to keep residents away from routine visits to local businesses — due to the threat of spreading COVID-19, the economic stability of the area is becoming increasingly upended. A new website underway is specifically geared toward shopping Shawnee — shopshawnee.net.

We are proud to say that this is an Edelleye Digital project. We are working with local shops all over the town of Shawnee to help them get the support they need to get online, and to get their products and services into the hands of consumers in the area and beyond. We did the branding, the ecommerce systems, and support the logistics operations, and we were up and running in a matter of days.

Source: Community support: Site started to encourage Shawnee shopping – News – The Shawnee News-Star – Shawnee, OK

March 17 2020

Ultimate Marketing Technology Stack for 2020 [20 Best Tools]

Lee Branding, Creative, Design, Technology Brand Strategy, Business Building, digital marketing, Entrepreneur, Marketing, Marketing Technology Stack, Martech

These are interesting times. We hope everyone is heading the warnings and practicing safe social distancing and where needed, self-isolation. If you are a small business owner, or have ever thought about starting a online business or real world service, now is a good time. Of course we are setup to help with that and would welcome a conversation along those lines.

One of the first things you will need to come to terms with is marketing technology and digital marketing. This articles gives a decent overview and can help you start to get your feet wet.

What are the ingredients of a modern marketing stack in 2020? And how do you build your own martech stack? Some of the best martech stacks.

Source: Ultimate Marketing Technology Stack for 2020 [20 Best Tools]

February 17 2020

Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust | AdExchanger

Lee Branding, Development, Technology advertising, Cookies, device IDs, digital marketing, internet marketing, Online Advertising, targeting, web browsing

Any one doing digital marketing and ad and product placement should really pay attention to these developments. That’s right, killing cookies, which is a huge enabler for targeting. Second, going to an EMEI or other form of device ID has huge potential to change the game, think locationing and geofencing, and augmented reality, etc. Well, we are paying attention.

Mobile advertising IDs are probably not long for this world. Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that… Continue reading »

Source: Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust | AdExchanger