Any one doing digital marketing and ad and product placement should really pay attention to these developments. That’s right, killing cookies, which is a huge enabler for targeting. Second, going to an EMEI or other form of device ID has huge potential to change the game, think locationing and geofencing, and augmented reality, etc. Well, we are paying attention.
Mobile advertising IDs are probably not long for this world. Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that… Continue reading »
Innocent feature tracking can quickly turn into unacceptable user behavior monitoring, user profiling and a money-spinner for a company. Here’s how.
When it comes to tracking feature usage of a product, there are two extremes.
At one end, there is the idea that the user’s activities are ultimately private; that the user has the right to their privacy, that a company should not actively monitor which features of the product the user favors.
At the other extreme, there is the approach of monitoring each and every action that the user takes within a product, recording their behavior, and using it to streamline the processes for the user, even remove unused features to reduce maintenance.
In between, it’s a grey area.
As someone working in a software company, it is very easy to see the benefits of knowing what features of your product the users are actually using, or whether one version of a feature is more easily understood than another. Aside from the possibility that you might remove a feature simply because your users are unable to find it rather than not wanting it, it also ushers in the problem of how to respect the privacy of your users.
Online ads have become a daily part of internet life. For new marketers, it can be confusing getting a grasp on the scope and variety of online ads available. We’ve compiled a thorough list to help categorize and explain each form of online ads present on the web. Enjoy!
Official Post from Gaslit Nation: Nearly a year ago, Gaslit Nation interviewed UK journalist Carole Cadwalladr about the connections between Brexit, the 2016 election, and non-state hostile actors like militarized propaganda firm Cambridge Analytica. Since then, both the UK and the US have fallen further into authoritarianism, backe