What makes the world go round? Metadata. That’s right, the web, search, directions, locationing, imaging, branding, impressions, engagement, pretty much you name it online or in the digital world, and it is guided or executed with metadata.
Put simply, that is data about the data. Think of it as an intelligent or interactive blueprint for data. What you really want to do when you create a website these days, or an online presence, is create a foundation for the manipulation and use of this metadata. Often, this includes your use of images.
Here is a simple guide on how to get some valuable metadata into your images. Protect your brand, your rights, and your creative.
As photographers, protecting your images is of real importance to us. Ensure you’ve done all you can to keep your images “yours” – add copyright metadata!
These 5 cool tips from photographer Jimmy McIntyre will help you create stunning cityscapes.
I see a lot of business that take inner-office shots, or head shots of staff as their inside the business pictures. What about outside the business? What about the city or parks around you?
Often, those are the best places to get a good look or feel for where you are located as a business. We recently did a shoot of staff in a nearby park, and in and around an old caboose that was in an alleyway nearby. Signature shots, perfect for a business expose.
I wonder how widespread this will become. Marking photos and edited in post is going to be a huge qualifier. Almost all professional or studio images are produced or edited in post, it’s a question of how or how much, incl color palette, blemish removal, contrast increases or decreases, etc. Putting a digital filter on your images is as prevalent as putting a lens on your camera.
The law means that any models appearing in commercial photography whose bodies have been made thinner or thicker using image software must be labelled with “Photographie retouchée” (edited photograph). France isn’t the first country to legislate on image editing in advertising (Israel did so in 2012), but it’s good to see more awareness on the …
Raw files (the correct files format differs from manufacturer to manufacturer) are simply a ‘digital negative’ of your image (but aren’t negative at all, only referred to that way in reference to the film era). In Practical terms, a raw file is all the bits of information the sensor captures, packed in one file without any compression or loss. But why would anyone need all that info? After all, raw files are 10x larger than jpegs, right? Yes, and it means they contain much more information. If you edit a raw file and need to brighten the shadows and equally tone