Google recently announced it is sunsetting Universal Analytics in June of 2023. This means if you’ve been holding out on switching to Google Analytics 4, your time is almost up.
I’ve heard from a lot of marketers and business owners who are not excited about the switch. Change is always hard, but I really think this switch is going to be a good thing. For starters, it provides a ton more data and is more customizable—which means you can track what matters to you, not just what Google thinks might matter to you.
This guide walks you through everything you need to know to make the switch, including what you can do with Google Analytics 4, how to make the switch, and how to get started with the new platform.
What can you expect? New report functions, enhanced features, and predictive insights make this new generation of GA more powerful than ever.
Read more about GA4 here: https://neilpatel.com/blog/google-analytics-4/