by Lee Williams | Apr 8, 2020 | Creative, Imaging, Photography
I wonder how widespread this will become. Marking photos and edited in post is going to be a huge qualifier. Almost all professional or studio images are produced or edited in post, it’s a question of how or how much, incl color palette, blemish removal,...
by Lee Williams | Mar 10, 2020 | Imaging, Photography, Technology
The number of times we have met with clients or been in meetings brainstorming marketing campaigns and creative, and seen the opportunity to seize the moment with a staff member pulling out a camera is huge. Great cameras are in your pocket these days. You just have...
by Lee Williams | Jan 31, 2020 | Creative, Photography
Panning the expansive desert, “American Totem” captures the mesas scattered across the beige- and rust-colored landscape but with an unearthly twist. Pillars ascend from their flat tops, reaching up through the clouds toward a pale blue sky in the short film, which...
by Lee Williams | Jan 15, 2020 | Imaging, Photography, Technology
Boasting only 2 propellers, instead of the typical 4 on a consumer-grade drone, Falcon’s bi-copter can fly up to 50 minutes – about 20 minutes longer than leading competitors. We love drones. Not just because of their potential and use as a photography tool, but...
by Lee Williams | Jan 10, 2020 | Creative, Imaging, Photography, Technology
A combo of 4K and 360º, the AI-powered modular Insta360 ONE R action camera impresses with its small size and high quality hardware. We have been wanting to get our hands on one of these. Nokia has had a professional alternative in the marketplace for years. However,...
by Lee Williams | Jan 8, 2020 | Imaging, Photography, Technology
Raw files (the correct files format differs from manufacturer to manufacturer) are simply a ‘digital negative’ of your image (but aren’t negative at all, only referred to that way in reference to the film era). In Practical terms, a raw file is all the...
