by Lee Williams | Jan 14, 2020 | Creative, Design, Imaging
Reference images can be powerful – here’s how to use them well. This article pulls together tips from professionals to make sure you’re using your reference images in the best way possible. Page one offers some general tips on how to approach the matter,...
by Lee Williams | Jan 13, 2020 | Creative, Design, Development
Help others to use your work with these tips on how to create a style guide. At Edelleye, we offer these as Brand Books and they cover not just style, but the specifics on how to create and use brand elements, and how to evoque the intended connections and responses...
by Lee Williams | Jan 10, 2020 | Creative, Imaging, Photography, Technology
A combo of 4K and 360º, the AI-powered modular Insta360 ONE R action camera impresses with its small size and high quality hardware. We have been wanting to get our hands on one of these. Nokia has had a professional alternative in the marketplace for years. However,...
by Lee Williams | Jan 7, 2020 | Creative, Sustainability
An installation exposes the unpalatable consequences of an AI-driven management of the environment. Art will guide us, not just in terms of perspective, or to think, but to help get comfortable with new possibilities. Art is a reflection of oneself. “Since i’m...
by Lee Williams | Jan 6, 2020 | Creative, Design, Development
Two things about this announcement. 1) Always wireframe and take those prototyping steps in the process that a tool like XD enables. Great tool by the way, if you haven’t already been exposed to it. 2) Collaboration is clutch.We like to work live with our...
by Lee Williams | Dec 31, 2019 | Creative, Design
A lifetime is an awful long time. That said, never underestimate the power of the vector image format. These are highly scalable, visually impactful pieces of creative for your projects. We use them mainly for accents, backgrounds, and presentations, especially...