Do you have a digital assistant. You will. When we listen to people talk about how to extend their brands and their business, one of the most overlooked areas is in voice technology and with digital assistants. This is a new frontier that should not be underestimated.
Brand leaders have indicated that they continue to face monetization challenges for voice: just like premium apps weren’t enough to create consistent revenue in the mobile app stores, premium skills won’t be enough for voice.