Any one doing digital marketing and ad and product placement should really pay attention to these developments. That’s right, killing cookies, which is a huge enabler for targeting. Second, going to an EMEI or other form of device ID has huge potential to change the game, think locationing and geofencing, and augmented reality, etc. Well, we are paying attention.
Mobile advertising IDs are probably not long for this world. Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that… Continue reading »