by Lee Williams | Mar 17, 2020 | Branding, Creative, Design, Technology
These are interesting times. We hope everyone is heading the warnings and practicing safe social distancing and where needed, self-isolation. If you are a small business owner, or have ever thought about starting a online business or real world service, now is a good...
by Lee Williams | Mar 4, 2020 | Branding, Design, Technology
The all-terrain electric mountain bike will go on sale in June 2020 for $5,899. It’s a bit pricey, but damn if this isn’t a really nice bike. Beyond the obvious feature set, I like the focus on design, the attention to details, and the use of brand and...
by Lee Williams | Mar 3, 2020 | Branding, Uncategorized
This is an interesting case study in the power and value of branding, personal brands, and marks. Honestly, it’s about the only thing interesting about this whole transition. 😉 Meghan Markle and Prince Harry announced they are stepping down from their royal...
by Lee Williams | Feb 20, 2020 | Branding, Design, Sustainability
POMPETTE, a premium line of hard sparkling waters, launches today as an elevated drinking option fit for any occasion, without all the calories, sugars or complicated mixers. Whether entertaining friends or basking in sunrays at an exotic beach, POMPETTE brings a...
by Lee Williams | Feb 17, 2020 | Branding, Development, Technology
Any one doing digital marketing and ad and product placement should really pay attention to these developments. That’s right, killing cookies, which is a huge enabler for targeting. Second, going to an EMEI or other form of device ID has huge potential to change...
by Lee Williams | Feb 6, 2020 | Branding, Design
Say goodbye to the ‘G’ and hello to the pin. Google Maps came along 15 years ago, wiping out the need to commit routes to your long-term memory and provoking sales of road maps to plummet. To mark its birthday, Google has given the platform a total...