by Lee Williams | Feb 17, 2020 | Branding, Development, Technology
Any one doing digital marketing and ad and product placement should really pay attention to these developments. That’s right, killing cookies, which is a huge enabler for targeting. Second, going to an EMEI or other form of device ID has huge potential to change...
by Lee Williams | Dec 23, 2019 | Branding, Design, Development
Innocent feature tracking can quickly turn into unacceptable user behavior monitoring, user profiling and a money-spinner for a company. Here’s how. When it comes to tracking feature usage of a product, there are two extremes. At one end, there is the idea that the...
by Lee Williams | Nov 21, 2019 | Branding, Uncategorized
Online ads have become a daily part of internet life. For new marketers, it can be confusing getting a grasp on the scope and variety of online ads available. We’ve compiled a thorough list to help categorize and explain each form of online ads present on the...
by Lee Williams | Nov 20, 2019 | Podcast, Uncategorized
Official Post from Gaslit Nation: Nearly a year ago, Gaslit Nation interviewed UK journalist Carole Cadwalladr about the connections between Brexit, the 2016 election, and non-state hostile actors like militarized propaganda firm Cambridge Analytica. Since then, both...